Perceptive Team - 20 April 2021
Having the ability to accurately measure your brand’s share of wallet can be a huge asset in optimising your marketing and promotional strategies. Share of wallet is the amount an individual customer spends with your brand compared to the amount...
Perceptive Team - 23 March 2021
There’s no one way to build out a customer profile. Today, businesses can draw on a variety of data sources to create an in-depth picture of their customers—from who they are and what they need and want to what they think and feel, and how they...
Perceptive Team - 10 March 2021
What is business intelligence? Intelligence is the ability to acquire and apply knowledge. Business intelligence follows this same definition but in a commercial context. And while acquiring knowledge and putting it to use is simple in theory, the...
Perceptive Team - 10 March 2021
Know your customer. It has become a mantra for marketers around the world. To be competitive in today’s marketplace, businesses need to stay relevant and understand the needs of their customers. And what better way to plump the depths of customer...
Perceptive Team - 04 February 2021
This research was featured in Stuff.co.nz in 4 February 2021. Read the write up here. Last year, Perceptive surveyed 1000 New Zealanders about their Christmas spending intentions. Did we plan to spend less or more? What would we buy? Would we...
Perceptive Team - 04 January 2021
Customer churn happens to every business. However, the frequency, extent and, most crucially, what is done about it varies from company to company—and is where successful businesses set themselves apart. As it turns out, winning back your churned...
Perceptive Team - 15 December 2020
Christmas has always been an important time of year for Kiwi consumers—and the businesses they buy from. However, 2020 has seen the mindset and behaviour of many New Zealanders shift. Over the last nine months, nesting has come to the fore as people...
Perceptive Team - 26 August 2020
Reliance on the cloud was never more prevalent in the opening weeks of April 2020. As Covid-19 took the world unprepared, forcing businesses to close their doors and rapidly adapt their models to the online world. Since then, shopper behaviours have...
Perceptive Team - 24 August 2020
In the same way COVID-19 has sped up the e-commerce trend, it had challenged the conventional view that offices are critical to productivity, culture, and securing top talent. At the beginning of Alert Level 3 in March, we saw businesses scramble to...
Perceptive Team - 08 July 2020
While coronavirus is not the first crisis to hit New Zealand, it has arguably had the biggest, most far-reaching impact on the everyday lives of Kiwis this side of the millennium. The GFC and the Christchurch earthquakes have taught us that brands...