Perceptive blog
Perceptive Team - 28 September 2021
There’s more than one type of well-being and while physical well-being is important, it’s not the be-all and end-all. Emotional/mental well-being along with social, financial and career well-being all play a role in the overall state of health of...
Perceptive Team - 22 September 2021
Customer experience is changing all the time. In the last few years, we’ve seen massive changes in how consumers interact with brands and what they’ve come to expect with those experiences. Today, people want and expect a full-service experience....
Perceptive Team - 15 September 2021
Marketing has changed—and we're the ones changing it. As consumers focus more and more on online purchases and, more recently, with Covid-19 causing a surge in the uptake of eCommerce, organisations are fast pivoting their traditional and digital...
Perceptive Team - 08 September 2021
To achieve outstanding results for your business, you have to deliver outstanding customer experiences. In our dynamic and digitally savvy marketplace, where customers are demanding and expecting more, the customer experience (CX) and customer...
Perceptive Team - 08 September 2021
What are you doing to keep your existing customers? If not much, then you probably need to read this. Having an effective customer retention strategy is more than just a sound business decision—it’s crucial for keeping your business, well, in...
Perceptive Team - 06 September 2021
The Net Promoter Score system is one of the most popular customer experience tools available today. It seeks to measure customer satisfaction as well as loyalty, using a single, simple score between -100 and +100 to translate a myriad of confusing...
Perceptive Team - 01 September 2021
Thanks to the digital disruption of today, businesses are faced with new challenges of how to interact with their customers. In order to not loose any customers and to keep up with new developments, businesses need to follow through on these three...
Perceptive Team - 01 September 2021
Here we list the top five reasons the Net Promoter® Score (NPS) increases your customer satisfaction, plus is a great measure to determine how competitive your business is. 1. Measure customer loyalty If a customer is happy with your products and...
Perceptive Team - 25 August 2021
Today, digital forms an integral part of companies—as much as HR or sales, if not more. Digital channels and technology such as mobile, the cloud, gamification, cognitive computing, social media, and most recently generative AI, have disrupted the...
Perceptive Team - 07 July 2021
One of the biggest challenges for CEOs today is how to genuinely connect with customers. As Joel Kessel, president of Kessel Strategies says: CEOs must continue fighting the urge to be lured by the latest and greatest shiny new thing and navigating...
