Perceptive Team - 08 September 2021
What are you doing to keep your existing customers? If not much, then you probably need to read this. Having an effective customer retention strategy is more than just a sound business decision—it’s crucial for keeping your business, well, in...
Perceptive Team - 06 September 2021
The Net Promoter Score system is one of the most popular customer experience tools available today. It seeks to measure customer satisfaction as well as loyalty, using a single, simple score between -100 and +100 to translate a myriad of confusing...
Perceptive Team - 01 September 2021
Thanks to the digital disruption of today, businesses are faced with new challenges of how to interact with their customers. In order to not loose any customers and to keep up with new developments, businesses need to follow through on these three...
Perceptive Team - 01 September 2021
Here we list the top five reasons the Net Promoter® Score (NPS) increases your customer satisfaction, plus is a great measure to determine how competitive your business is. 1. Measure customer loyalty If a customer is happy with your products and...
Perceptive Team - 25 August 2021
Today, digital forms an integral part of companies—as much as HR or sales, if not more. Digital channels and technology such as mobile, the cloud, gamification, cognitive computing, social media, and most recently generative AI, have disrupted the...
Perceptive Team - 07 July 2021
One of the biggest challenges for CEOs today is how to genuinely connect with customers. As Joel Kessel, president of Kessel Strategies says: CEOs must continue fighting the urge to be lured by the latest and greatest shiny new thing and navigating...
Perceptive Team - 14 June 2021
By 2025, humans will create 463 exabytes of data every day1. That’s 463,000,000 terabytes. And new technologies mean we can explore and gather this data in sophisticated and exciting ways, allowing us to connect, innovate, modernise and fuel our...
Perceptive Team - 07 May 2021
When you’re looking at improving or even redesigning your customer experience as a whole, you can develop a customer journey map using the design thinking (DT) framework. This helps you understand the journey your customers take when interacting...
Perceptive Team - 20 April 2021
Having the ability to accurately measure your brand’s share of wallet can be a huge asset in optimising your marketing and promotional strategies. Share of wallet is the amount an individual customer spends with your brand compared to the amount...
Perceptive Team - 23 March 2021
There’s no one way to build out a customer profile. Today, businesses can draw on a variety of data sources to create an in-depth picture of their customers—from who they are and what they need and want to what they think and feel, and how they...