Perceptive blog
Perceptive Team - 23 March 2022
Short of new leads and tracking your sales, it can be difficult to understand how effective your brand’s marketing activity is at not only building general awareness but also influencing customers’ path-to-purchase. Proving the worth and return of...
Perceptive Team - 10 March 2022
When it comes to the Net Promoter Score® (NPS), don’t make the big mistake that many businesses do: to use NPS in isolation. Instead, use NPS to get a holistic view of your performance and how to innovate using the data you derive. NPS is a powerful...
Perceptive Team - 07 March 2022
Undergoing a complete brand health check is like any other health check you would undertake; much like when you go to the doctors and have to complete several tests to determine where it hurts, or why. There are usually multiple layers to examine,...
Perceptive Team - 14 February 2022
6.64 billion.This is the number of people worldwide who have a smart phone as of February 2022. Percentage wise, it works out to be 83 per cent of people who own a smart phone. Combined with easy access to social media and search, consumers now have...
Perceptive Team - 28 September 2021
Research from NZIER and Xero recently found that for every dollar invested in organisational well-being, the financial return average was between five and twelve times within a year. Meanwhile, the ROI on Employee Assistance Programmes (EAPs)—which...
Perceptive Team - 28 September 2021
With Covid-19 illuminating the need for employee wellbeing and mindfulness, more and more businesses are actively measuring their employee well-being. A well workplace not only improves your employees’ health on a range of levels, but it also has...
Perceptive Team - 28 September 2021
Looking to implement a well-being programme but not sure where to start? Follow these five steps to get your plan off the ground. 1. Get leadership buy-in Just as organisational culture starts at the top, so does wellness and well-being. Leaders are...
Perceptive Team - 28 September 2021
Just as well-being is holistic, a workplace well-being programme needs to cater to employees from all walks of life rather than the common denominator. A diverse workplace brings about many benefits, particularly in performance, innovation and risk...
Perceptive Team - 28 September 2021
2020 saw working from home fast become part of the new normal, shifting from roughly 5 per cent of employees working remotely to between 20 to 30 per cent[1] and 50 per cent of employees stating they don’t want to go back to the office full-time....
Perceptive Team - 28 September 2021
According to Gallup, employees who experience burnout are 63 per cent more likely to take a sick day, 23 per cent more likely to visit the emergency room, 2.6x as likely to be actively seeking a different job. Managers are particularly high risk as...
